Meet Veracity Pros, All In One Accounting’s Brand Serving Nonprofits

New Brand Builds Upon AIOA’s 20 Years of Meeting Nonprofits’ Unique Needs

EAGAN, Minn., July 25, 2023 – With a vibrant history of two decades serving nonprofits and recognizing the significant role nonprofits play in our society, All In One Accounting is proud to launch Veracity Pros, a dedicated brand providing a unique process that caters to the accounting needs of nonprofit organizations. Nearly half of All In One Accounting’s business comes from nonprofits.

As nonprofits nationwide face increasing regulatory and accounting complexities while fewer people are entering the accounting profession, Veracity Pros will provide comprehensive outsourced accounting and finance services that are tailored to the specific requirements of nonprofits.

This includes unique offerings in the industry – audit-ready financials every month and guaranteed clean audits every year – from the highly experienced nonprofit accounting and finance experts at Veracity Pros.

In addition, Veracity Pros has introduced the Veracity Score, an innovative tool that enables nonprofits to track their financial health based on seven specific indicators, empowering them to identify areas for improvement.

“For the past 20 years, we have always strived to be ‘mission partners’ to our clients since they trust us to run their entire accounting and finance operations. As the needs of nonprofits evolve, the nationwide accountant shortage makes a challenging situation for organizations who rely upon clean audits of their financials for the vitality of their fundraising,” said Heide Olson, founder and CEO of All In One Accounting. “We bridge that gap by offering a fully equipped team of accounting and finance experts as an outsourced accounting department to our clients.”

Ideal partners for Veracity Pros’ services are small- to mid-size nonprofits based in the U.S. This includes government-funded nonprofits, non-government-funded nonprofits, foundations, primary and secondary educational institutions, and churches.

“Nonprofit organizations face increased and intense economic pressures to retain qualified staff in their critical finance and accounting functions, leading to instability that places the entire organization at great risk in achieving its mission,” All In One Accounting Nonprofit CFO Dean Dalzell said. “By leveraging the expertise of a firm that understands and specializes in nonprofit finance and accounting operations, organizations not only sidestep the industry’s talent crunch but also improve productivity, compliance, and accuracy; it allows them renewed focus to develop strategies to ensure their communities and stakeholders thrive.”

As part of the launch, All In One Accounting will be announcing a separate brand dedicated to for-profit organizations this fall. The two brands will bring clarity to All In One Accounting’s services while tailoring the company’s expertise to meet the distinctive needs of nonprofits versus for-profit entrepreneurs.

All In One Accounting has been named one of the Best Places to Work honorees by the Minneapolis/St. Paul Business Journal five times in the last decade. All In One Accounting also has been named to lists ranging from the Inc. 5000 to the Minneapolis/St. Paul Business Journal Fast 50.

For more information on Veracity Pros, visit   

About All In One Accounting

All In One Accounting (AIOA) was founded in 2004 by Heide Olson. What began as a simple idea to help small businesses outsource knowledgeable accounting professionals on an as-needed basis has grown AIOA into a very successful nonprofit and small business partner, providing general accounting, bookkeeping, controller, and CFO needs to thousands of clients over the past 20 years. Based in Eagan, Minnesota, All In One Accounting has grown from one employee to over 95 professionals who share these common goals: to give outstanding client service, be passionate about small business, and to grow and develop personally and professionally

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